“Are you local?” a simple question—but it matters.

We’ve seen strong suppliers get far in customer discussions, then slow down at this point. Not because of capability, but because customers need confidence in how things will work on the ground.

One of our partners—an international automation integrator—faced this while growing in North America and Europe.

The solution wasn’t more meetings or better messaging. It was local presence.That meant building a real footprint:

U.S. presence to support customers directly

• Hiring and support in Europe

• Partnerships across engineering and integration

• A joint venture in Spain to support EU programs

• The ability to be on-site when needed

Once this was in place, conversations changed. Less hesitation. More confidence. Faster decisions. This led to real results—new revenue and stronger positioning for long-term growth.

In global markets, proximity still matters.

Learn more about our localization support.